What methodology does Bridge for Billions follow?

Validated methodology that enables impact

Learn by doing methodology inspired by MIT’s Disciplined Entrepreneurship. Entrepreneurs work weekly in the incubation platform and through 1:1 mentoring sessions to generate their business executive summary.

8 Business Modules

Entrepreneurs and Mentors navigate the program following the 8 module structure and interacting directly within the incubation platform. 

Module 1: Value Proposition

During this stage, entrepreneurs start to discover their main users and market research to evaluate the strength of their product and its alignment with market demand.

• Define their true value through real customer interactions.
• They research and understand the reasons for customer interest in their offering.
• They dive into the core problems they aim to solve.
• Identifying and categorizing customer segments is a priority.
• Customer discovery interviews and thorough research are conducted.
• Market size is estimated, and a market opportunity graph is constructed.
• A precise value proposition statement is formulated.

Module 2: Competiton Map

Here entrepreneurs will work to understand their competitors to find their spot in the market. This module is made to help them take on new perspectives and build a Competition Map that will clearly show where they stand.

• Define the attributes that their and other solutions compete on
• Identify competitors they didn’t know they had
• See how they stand out among the crowd
• Discover where they can improve their offering

Module 3: Stakeholder Map

This module was built to help entrepreneurs understand that building a business 100%  by themselves is almost impossible. Here they’ll decide what to delegate and outsource, and also how to build relationships with partners, supporters,  suppliers, and, of course, a great team.

• Identify all different types of partners and collaborators
• Understand the possible value exchange they can have with each one
• Decide what they should do in-house and what they should let others do
• Explore their distribution channel options and choose the best ones
• Create a map of the ecosystem of partners around their business

Module 4: Business Model & Marketing

In this module, entrepreneurs will work on how they will sustain their business and capture their customers’ attention. We’ll help them understand what business model is right for them and start planning their marketing activities.

• Learn about different business models
• See how their business model could (or should) differ per customer segment
• Use design thinking to choose the best one(s) for them
• Understand the basics of a marketing funnel and create their own
• Estimate the cost to acquire a customer (CAC)

Module 5: Pricing & Business Viability

Here entrepreneurs work on discovering their first price point and determine a pricing strategy.

• Learn about different pricing strategies and choose theirs
• Compare their competitors’ price points and strategies
• Do customer discovery to understand their willingness to pay
• Learn and use a pricing methodology to determine a price point
• Estimate their customers’ lifetime value (LTV)

Module 6: Financial Projections

We make it easy even if founders are allergic to numbers. In this module, entrepreneurs get a handle on all of their financial needs. Month by month, year by year, they’ll be able to estimate their expenses and revenue as they start and build their company.

• Determine the funds they’ll need to launch
• Project the expenses they’ll have in their first years of operation
• Plan for the team they’ll need and their salaries
• Understand the sales targets
• Account for what it costs to produce the product or service

Module 7: Impact Plan

Building an impact plan will help entrepreneurs clarify what system they’re a part of and how they’re trying to influence it. They will also measure the impact they’re actually having on their customers, certain beneficiaries, their sector, or even the world.

• Map the system they work within and the elements that currently govern it
• Show how they want to change what’s happening within it
• Craft their mission and vision statements
• Identify if they are working on any of the UN’s Sustainable Development Goals
• Define how they will measure your impact and track results

Module 8: Growth Plan

In this module, we guide entrepreneurs through prioritization and focus, making sure they spend their time on the right things. Having solid, measurable objectives is a great way to align with their teams and stay on track.

• Put their long-term goals in writing and draft a plan to reach them
• Identify their company’s values
• Determine the KPIs they’ll track overtime (Key Performance Indicators)
• Set milestones to help them reach their goals
• Identify and plan for future risks

Executive Summary

The entrepreneurs will generate an executive summary at the end of the program based on their work, that they can use to present their projects to investors and other stakeholders. Entrepreneurs are also able to download all the information from each module to use for other purposes.